You're hiring for video. Here's why a studio beats a solo hire.
Your Social-First Videographer & Editor posting asks one person to build Sierra's video practice from the ground up, turning ideas into published content within hours, producing recurring series like customer stories and product demos, and covering brand moments and events, all at once. An embedded studio already has that range and speed, no ramp time required.
Our client NationGraph originally posted for a Founding Director of Media. We convinced them to embed our studio instead. It's going so well they just signed for a full year.
Two paths forward
Path A: Make the Hire
Timeline
About three months to your first piece. Search, then ramp.
Bandwidth
One person owns everything, concept to final cut, with no backup when volume spikes.
All-in cost
$221,000 to $265,000 a year, plus equity, for one person
Salary, $170,000 to $200,000 base, as listed in your own posting
Benefits (health insurance, 401k, meals, etc.), payroll and gear: about $51,000 to $65,000
Path B: Saint Beaumont Creative
Timeline
First shoot in a week. Content live in two.
Bandwidth
A full studio that scales on demand, never one person.
All-in cost
$156,000 to $264,000 a year, for a full team
Team, production, gear, and travel included
No benefits, payroll, or overhead
02 / The Approach
Build the engine. Stock the library.
Every engagement runs two tracks at once: the content that ships this week, and the library you own forever.
Track One
The Content Engine
A high-velocity system that ships consistently on the channels where your audience pays attention. We do all of it, so your team doesn't have to.
Customer stories, the proof that wins the room
Founder and executive content for thought leadership
Product demos that make the complex simple
Event and product launch coverage where your category shows up
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Track Two
The Content Library
Every shoot is captured, logged, and organized into a library you own. The footage compounds into a moat competitors can't buy.
All footage logged and organized monthly
Customer and founder interviews banked for future series
Event and culture coverage stockpiled for recruiting and brand
A long-form documentary that charts the rise as it happens
The Documentary
Every shoot day banks footage toward it. No separate shoot days needed, it's built from the footage we're already capturing, ready when you want to tell that story.
Your creative team
Michael Cunningham
Creative Director
On-site direction and filming
Speaks English, Portuguese
Elliott Roche
Executive Producer
Vision, strategy, and partnership
Marat Pinchuk
Post-Production Editor
Motion, social cuts, and short-form edits
Speaks English, Spanish, German, Russian, Polish
Alex McKie
Graphic Designer
Brand and marketing graphics, Figma
?
Scale on Demand
On Call, Anywhere
More crew, anywhere you need it
03 / The Content Plan
Four formats. One content engine.
01
Customer Stories
"Proof that moves as fast as you do."
Customer stories that build trust, fast. Real users, real outcomes, shot and cut without the weeks-long wait most teams expect from customer content.
Product demos that make Sierra's AI feel real. Demos and walkthroughs built from real footage, with motion design brought in to make the mechanics land.
We plug into Product Marketing, Content, Customer Education, and Customer Success, the same way a full-time hire would.
You're not handing work to a vendor. We run on your stack and inside your workflow, the same way we run NationGraph's media function today.
Planning
A shared Notion hub: editorial calendar, shoot plans, scripts, and a content tracker where every published piece is one click to re-share.
Communication
A shared Slack Connect channel, a weekly sync, and a monthly review with leadership. We're in your day-to-day, async.
Content Review
Every cut lands in Frame.io with timestamped notes. Feedback in context, on your own time, no long email threads.
Storage & Delivery
Final files in an organized Dropbox that's yours. The library compounds month over month.
Production
Shot on Sony FX cinema cameras, cut in Premiere Pro, animated in After Effects and Cinema 4D, graded in DaVinci Resolve. The full professional pipeline.
On-site
We can fly in for shoots, launches, and events. The rest runs remotely, so there's no daily presence to manage.
06 / Investment
Two formats. One creative team.
The numbers below are a guide for what it takes to get us working together, not a fixed quote. The deliverables are entirely malleable, and we're happy to work out a different package based on what you actually need.
Quarterly contract, cancel within 30-days.
Foundation
$13,000 / month
$156,000 / year, all-in
Shoot Days
2 shoot days per month (back-to-back)
Verite and b-roll captured every shoot day
Deliverables
1 Customer Story
1 Product Demo
1 Brand Campaign
1 Event or Launch Recap
Social cuts from every piece of content
Organized monthly content library
Cadence
Weekly check-in, monthly review
Ad-hoc asks as they come up
Priority access to our team
Full Studio
Recommended
$22,000 / month
$264,000 / year, all-in
Shoot Days
4 shoot days per month (back-to-back)
Verite and b-roll captured every shoot day
Deliverables
2 Customer Stories
2 Product Demos
2 Brand Campaigns
2 Event or Launch Recaps
Social cuts from every piece of content
Monthly content library
Cadence
Weekly all-hands, monthly review
Ad-hoc asks as they come up
First-priority scheduling. You lead our production calendar.
Standard travel and accommodation are built into both packages. Anything more extensive gets scoped with you before you commit.
07 / Where This Goes
The retainer builds the foundation.
Natural next chapters, ready when the time is right.
Signature SeriesFlagship
A recurring flagship show built around your team and your category. Shot and cut as a season, then distributed as appointment viewing.
Scoped per season
Cheaper with Full Studio
The Documentary
A feature-length film on the category and the company powering it. Every retainer shoot day feeds the library, so by the time we cut, a year of story is banked.
Scoped separately
Cheaper with Full Studio
Months of embedded footage and brand knowledge mean these ship faster and cheaper than anything built from scratch.
Product Launch Film
For major releases. Full shoot day, multi-cam, leadership on camera.
Conference Coverage
Embedded on-site. Polished recap plus same-week social cuts.
Category Explainer
A 60 to 90 second animated explainer of what you do and why it matters.
Funding Content Package
Founder story, product demo, customer proof. The investor deck, in motion.
Recruitment Film
Why join the team. Culture, craft, and the category worth building.
The First 90 Days
Week 1
Kickoff. Brand voice and priorities locked.
Full immersion in product, team, and customers. Shoot days back-to-back, in the can by Friday.
Week 2
First content live.
Published days after the shoot. Performance tracked from the first post.
Month 1
Library organized, next shoot booked.
The full shoot library logged and handed over. Month two calendar locked.
Month 2
Full weekly cadence.
Output running across your priority channels. Series rhythm established.
Month 3
Review and optimize.
Measure against engagement goals. Double down on what works, cut what doesn't.